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Marissa Webb Named Creative Director of Banana Republic

Gap Inc. will also invest in her namesake label.

Designer Marissa Webb has just been named creative director and executive vice president of design for Banana Republic, according to a release by parent company Gap Inc. 

Webb has been tapped to "guide" the brand's overall creative direction, as well as oversee design in the women's, men's and accessories categories -- in other words, everything. Webb's official start date is April 28, but her first designs for the brand won't debut until summer 2015.

This is not Webb's first time heading up design for a brand of this size. Before starting her own line, Webb was in charge of womenswear for J.Crew, spending over a decade with the company. 

Webb will maintain her own line, launched in 2011, in addition to her duties at Banana Republic. As part of the deal, Gap Inc. has bought a minority stake in her label and Banana Republic Global President Jack Calhoun will serve as a strategic partner.

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It's another move by Gap Inc to position its brands more seriously within the fashion world; in 2012, Gap hired COS designer Rebecca Bay to makeover the brand.