The fashion community is certainly not the target customer for American fast food giant McDonald's, but thanks to Jeremy Scott's fall 2014 collection for Moschino, it's become sort of a walking advertisement for it.
Immediately after the show in Milan this past February, Moschino released a capsule collection in the bold ketchup and mustard shades that McDonald's has made famous online and in a selection of international boutiques which sold out almost immediately. A red sweater with an arched yellow “M” — for Moschino, not McDonald’s — was spotted on the likes of Anna Dello Russo and Jourdan Dunn, as well as a chain-strap bag inspired by a Happy Meal box and an iPhone cover (with the same arched “M”) that looked like a large order of McDonald’s fries.
The social media world ate it up. And now, McDonald’s is taking to the web itself to debut a brand new look for its own mascot, Mr. Ronald McDonald.
Earlier this week, the restaurant unveiled two new outfits for its famous clown-like character: A red blazer with the Golden Arches embroidered on the breast (seen above), as well as a yellow vest and cargo pants combo layered over a rugby striped shirt. They’re not exactly what we’d call chic, but they were designed by Tony Award-winning costume designer Ann Hould-Ward.
It’s also worth noting that McDonald’s threw a swanky (and highly publicized) pool party during the first weekend of Coachella — up against major fashion brands like H&M, Lacoste, Old Navy and Guess — and invited stylish young tastemakers like Kendall Jenner and Ashley Benson.
Could the fast food brand be on the brink of experiencing a total image overhaul? If Fashion Week parties feature catering that includes mini burgers in Happy Meal boxes come September, we guess we'll have our answer.