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Cosmo's Joyce Chang Replaces Lucy Danziger as Editor in Chief of Self

Change is in the air for Conde Nast's underperforming women's fitness magazine.

Anna Wintour strikes again. On Thursday morning, Conde Nast announced that Self editor-in-chief Lucy Danziger has been replaced by Joyce Chang, currently the executive editor of Cosmopolitan at Hearst. Chang, who was unavailable for comment, will take over her new post May 1.

According to Condé Nast's release, Danziger will be leaving the company. Laura McEwen, Self's vice president and publisher is also stepping down -- or as WWD reports, "let go." A replacement for the publisher position has not yet been announced.

As WWD also notes, Self has been underperforming on the ad side for the last year, despite Wintour's recent involvement with the magazine through her role as Conde Nast's artistic director. In Feb. 2013, the magazine redesigned in an attempt to capture the interest of a younger, fashion-minded demographic in addition to its 30-something fan base. That redesign also included revamping Self's tablet version, mobile app and website.

Digital may not be Chang's strong suit -- her Twitter bio reads: "old-fashioned girl making her way in a digital world..." -- but her experience at Cosmo and Marie Claire might help infuse the magazine with new life, particularly in the pop culture department.

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