On Thursday afternoon, Philadelphia-based Urban Outfitters, Inc. (which owns Anthropologie, Free People and Urban Outfitters) named Trish Donnelly President of Urban Outfitters, the brand. She will take over the role beginning July 14.
Donnelly comes from Steven Alan, where she's been President since October 2011 and was one of the first executive hires that Alan made once he took his first outside investment. Previously, she spent seven years at J.Crew as the Executive Vice President of J.Crew Direct, and also held stints at Cole Haan and Polo Ralph Lauren.
The Urban Outfitters brand fell short of revenue estimates last quarter, so perhaps that's contributed to its parent company's search for new blood. Urban is also a much larger beast than Steven Alan, but in the nearly three years since Donnelly joined the New York-based retail chain, it's seen growth, including expansion into new in-house categories like jewelry and eyewear, expansion of its home category, and the opening of its first store in San Francisco.
In a release, Urban CEO Richard A. Hayne pointed to Donnelly's "understanding of the direct-to-consumer channel" and strong merchandising background as qualities that made her a good fit for the role.