Vogue has long held a reputation in the publishing world for being among the best and most influential brands in print, and now it's looking to make a similar name for itself online.
WWD reported Tuesday that Vogue is looking to expand its web presence in a big way in the coming months, and the Condé Nast glossy is in the process of building its online team to a total of 20-25 staffers. A rep for Vogue declined to comment on the report, but the industry has been buzzing about the Vogue.com overhaul for months.
The site -- which has been beefing up its online content with web-only features like Lauren Santo Domingo's jealousy-inducing "APT with LSD" -- plans to staff up every vertical (beauty, fashion and culture) separately just like in the magazine, with a director and full staff. Each section has the goal of producing up to 10 stories a day, a source tells us.
Vogue has already begun making new hires for its web team: Alessandra Codinha, previously of Into the Gloss and Harper's Bazaar, came on board as the fashion news editor, and Edward Barsamian, formerly of T: The New York Times Style Magazine, is the site's new contributing style editor.
According to WWD, a totally revamped Vogue.com will make its debut in September during New York Fashion Week. A source tells us that most of the positions are already filled, but now might be a good time to polish up your resumé and send it over to 4 Times Square.