Italian luxury brand Ferragamo (best known for its shoes and handbags) has a new handbag to promote -- the Fiamma, which debuted on the runway in February -- and it's doing it in a fittingly big, multi-platform, global way, with a VIP event in New York Tuesday evening, and a short film and interview series, which we have an exclusive sneak peek at (see below).
The campaign also has a bit of a Mother's Day slant: It features a cast of families from all over the world and their female generations including Sydney and Anika Poitier, Princess Patricia and Princess Mathilde Melusine Ruspoli, Flora Zeta Cheong-Leen and Claudine Ying, Hanayo and Tenko Nakajima, Helena Bordon, Luciana and Marcella Tranchesi , Stella, Lola and Jacqueline Schnabel and Mariel and Langley Fox Hemingway.
While a few of those names may be familiar to you, many of these genetically (and financially) blessed young ladies might not be on your radar -- at least not yet. So, we've compiled a brief guide to each one.
Sydney and Annika Poitier
Parents: Sidney Poitier and Joanna Simkus
From: Los Angeles
With a trailblazing, Academy Award-winning actor as a father and an actress/interior designer for a mother, Sydney and Annika Poitier have Hollywood in their genes. Both Sydney (the oldest) and Annika are involved in acting and directing. They're also each genetically interesting to say the least: Both are Bahamian, Lithuanian and Irish.
Parents: Theresa Patricia Genest (also featured in the campaign) and Alessandro "Dado," Principe Ruspoli
Oh, to be 20 and a princess. This is life for Melusine Ruspoli, whose late father was Italian royalty and, for a time, an international playboy with a lavish lifestyle. In fact, his adventures are said to have inspired Fellini's "La Dolce Vita." Melusine is still young, having recently made her debut in Paris at the Crillon Ball. But with her gorgeous hair and model-like frame, we're sure we'll be seeing her around for years to come.
Parent: Hanayo Nakajima
Tenko is an artist and dancer who often collaborates with her artist mother Hanayo. Their art is generally rooted in Japanese culture.
Helena Bordon and Luciana & Marcella Tranchesi
Parents: Bordon's mother is Donata Mereilles. Luciana and Marcella's parents are Eliana Maria Tranchesi Piva de Albuquerque and Bernardino Tranchesi.
From: Sao Paulo
Though only two of these ladies are siblings by blood, all three Brazilian girls consider themselves sisters. The Tranchesis were raised by the founders of Daslu, Sao Paulo's pre-eminent destination for fashion and luxury, while Bordon's mother, a former Daslu exec, is Vogue Brazil's Style Director. The three of them founded Brazilian fast-fashion label 284 in 2008. Bordon is also a fashion blogger and all three stylish ladies are very active on social media.
Stella and Lola Schnabel
Parents: Julian Schnabel and Jacqueline Beaurang (also featured in the campaign)
From: New York
With an artist/filmmaker father and fashion designer mother, Stella and older sister Lola traverse the worlds of fashion and art. Both are involved in art and filmmaking in NYC.
Parents: Flora Zeta Cheong-Leen (also featured in the campaign) and Michael Ying
From: Hong Kong
The daughter of a Chinese billionaire (formerly the CEO of Esprit Holdings) and one of China's biggest style icons, Claudine Ying is building a name for herself as a philanthropist and socialite.
Parents: Mariel Hemingway (also featured in the campaign) and Stephen Chrisman
From: Los Angeles
While model Dree Hemingway may be the better-known great-granddaughter of Ernest Hemingway, Langley, who changed her last name to Fox (her given middle name), is on her way. She's taken part in a number of fashion projects—including modeling for Marc Jacobs and Wren—and also works full-time as an artist.