Giambattista Valli, an Italian designer known for his elaborate, feminine designs, is launching a new ready-to-wear line.
The line, dubbed "Giamba" (one of Valli's nicknames) is the designer's second ready-to-wear label. It will be produced alongside his eponymous ready-to-wear line, which launched in 2005, as well as the the couture collections he has been showing in Paris since 2011.
The company says that Giamba is being branded as a more "friendly," contemporary counterpart to the designer's first ready-to-wear line. Valli will return to his native Italy to show the new collection; his other two lines are shown in Paris.
We don't yet know if this second line will be priced lower than Valli's main line. It is owned by GBO SpA, a company created by Valli with entrepreneur Mario Bandiera, and will aim to be distributed in 500 stores worldwide. Another of Bandiera's companies, BVM SpA, will help handle production of Giamba.
Giamba will debut at Milan Fashion Week this September.