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Giambattista Valli Is Now Producing Two Ready-to-Wear Lines

It's probably still going to be pretty expensive, let's be real.

Giambattista Valli, an Italian designer known for his elaborate, feminine designs, is launching a new ready-to-wear line.

The line, dubbed "Giamba" (one of Valli's nicknames) is the designer's second ready-to-wear label. It will be produced alongside his eponymous ready-to-wear line, which launched in 2005, as well as the the couture collections he has been showing in Paris since 2011.

The company says that Giamba is being branded as a more "friendly," contemporary counterpart to the designer's first ready-to-wear line. Valli will return to his native Italy to show the new collection; his other two lines are shown in Paris.

We don't yet know if this second line will be priced lower than Valli's main line. It is owned by GBO SpA, a company created by Valli with entrepreneur Mario Bandiera, and will aim to be distributed in 500 stores worldwide. Another of Bandiera's companies, BVM SpA, will help handle production of Giamba.

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Giamba will debut at Milan Fashion Week this September.