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Gisele Bundchen Is the New Face of Chanel No. 5

Buh-Bye, Marilyn Monroe.

After making Marilyn Monroe the face of Chanel No. 5 last year, Chanel has chosen another -- this time living -- bombshell to fill the role: Supermodel Gisele Bundchen. According to a release, runway vet Bundchen was picked for her "natural beauty and modern femininity." Welp, she's more modern than Ms. Monroe  -- that's for sure!

The campaign, to be released in the fall, will be directed by Baz Luhrmann, who shot Nicole Kidman's Chanel No. 5 spot 10 years ago. And this isn't Bundchen's first time working for Chanel, either: The 33-year-old Brazilian babe appeared in the house's "Les Beiges" beauty ads in early 2013.

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