The Kim Kardashian and Kanye West issue of Vogue may have inspired a wave of outrage and fury among readers, but it seems that the #WorldsMostTalkedAboutCover kind of killed it on newsstands.
According to preliminary numbers from MagNet Data, which gathers sales data from a network of magazine wholesalers in the U.S., the Kimye cover has done 20 percent better than the previous month's Rihanna-fronted issue.
MagNet VP Josh Gary adds that compared against Vogue's other 2014 covers — those featuring Cate Blanchett, Lena Dunham and Rihanna — sales for the issue rose 13.5 percent. Compared to the six months prior, that's a 35 percent improvement. And over the last year, it's a 10 percent sales improvement.
So it seems baiting the masses with the paparazzi-friendly couple did work out pretty well for the buttoned-up glossy.
The New York Post reports that those numbers may have fallen below what Vogue expected. MagNet does not have final sales figures for the issue yet — those numbers will continue to trickle in over the next few weeks — and a Vogue spokeswoman said the publication does not comment on sales figures. We'll be looking to see how the cover actually performed when they're released.