MTV's "Catfish: The TV Show," which spawned from Nev and Ariel Schulman's 2010 documentary of the same name, is easily one of the biggest pop cultural phenomenons in recent years. (Don't believe me? A new definition of the word "catfish" was recently added to the Merriam-Webster dictionary.)
Schulman's popularity has also earned him a huge fan base and social media following, made up largely of females — Nora, who counts herself among them, calls Schulman "a dreamboat." So, it was only a matter of time before his boyish good looks got him a modeling gig, and it was just announced that the TV personality is the new face of Jay Z's label Rocawear.
The brand's fall 2014 campaign marks Schulman's first foray into modeling and fashion, and he actually looked to Vogue for some inspiration. He told MTV UK, "I did watch the short film Max [Joseph, his "Catfish" co-star] made with Lena Dunham and Hamish Bowles [for Vogue.com], where he taught her how to pose! So I practiced doing a ‘Gisele’ and a ‘Naomi’."
I'll admit, Schulman looks pretty dapper in the ads, despite his lack of experience. Do you think there's a modeling contract in his future?
Click through for some more images from his campaign.