Instagram may not be shoppable yet, but one startup has applied the photo sharing app's format to vintage clothing with a distinctly Americana vibe. It's called Reissued, and it launched on Thursday as a platform for secondhand stores and small makers to sell everything from home goods to floral dresses to dream catchers.
Reissued occupies a space somewhere between Etsy and curated marketplaces like One King's Lane or Hunters Alley. The former has grown massive (and for that reason difficult to search through) and varies widely in quality, while the latter two function less as platforms for storefronts and more as cohesive e-commerce sites.
The important part here is that Reissued is mobile-first. With a scrolling feed that lets users "heart" and comment on products, the app feels a lot like Instagram, plus a few extra bells and whistles for making purchases and flipping through related products. Users follow sellers they like or search by product or hashtag.
That's no coincidence: The app's founder Jennifer DeLonge says that a number of Reissued's sellers have used Instagram not only as an advertising avenue but also as a point of sale. Some vintage stores might drop a link below their posts or offer an item to the first commenter.
"Instagram is a workaround," she says. "This [makes] it one step."
For small-scale makers and vintage stores, building and maintaining an e-commerce site in addition to running daily operations can be a big task. One of Reissued's sellers doesn't even have an online sales presence, DeLonge says, a pretty unthinkable thing in 2014.
Reissued is positioned nicely, too: Americana and conscious consumerism are trending — see the launch of e-commerce sites like Zady and Cuyana — and secondhand marketplaces are hitting it big in the startup world. Just a week ago, the consignment startup The RealReal raised $20 million in venture capital funding to keep growing its platform, which focuses on gently used and specialist-authenticated designer wares.
The thing that really sets Reissued apart is the fact that it's on mobile. Scrolling through products is ridiculously easy, as is checkout — which may turn out to be a pretty dangerous thing for your bank account.