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New 'Self' Editor Makes Sweeping Hires and Fires in First Week

Big shakeups are happening again at Condé Nast.

Joyce Chang officially started in her new role as editor in chief of Self on May 1, and already she's made some major editorial staff changes.

The former executive editor of Cosmo is bringing on Barbara Reyes, formerly art director of O, to serve as creative director for the glossy, according to a release. Reyes replaces Cynthia Searight, who has served in that role for 10 years. Other new hires include Suzanne D’Amato, who will serve as executive editor, and Rebecca Sinn, who will take over as entertainment editor.

Another 10-year vet on the chopping block is fashion director Evyan Metzner, whose replacement has not yet been named.

Self is the third Condé Nast title to get the re-haul treatment under Anna Wintour, who was named artistic director of the company in 2013. It's not surprising that Chang would make such sweeping masthead changes at the start: She made similar staff changes when she followed Joanna Coles to Cosmo in 2012.

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So what can readers expect from the new changes? It doesn't sound like Chang is going in a whole new direction with the women's fitness mag -- she's just looking to modernize, and in some ways expand, it. "With the new Self, we will make our own genre and clearly define a new space that articulates how health, wellness and fitness fit into a busy woman’s life,” Chang said in a statement, adding that the glossy will become a "360-degree guide to a well-rounded woman’s life."