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Comptoir des Cotonniers Hires Couturier Anne Valerie Hash as Creative Director

Could the contemporary brand become even more cool and French?

Since 2001, ready-to-wear and former couture designer Anne Valerie Hash has been, somewhat quietly, showing her innovative, beautiful, feminine-yet-menswear-inspired namesake line in Paris. And now she's bringing her talents to the masses.

Comptoir des Cotonniers announced Wednesday that it had named Hash its new creative director. She replaces Amélie Gillier, who left in November to pursue "personal projects." Hash started on June 2 and will continue designing her namesake line, a rep for Comptoir confirmed.

The French-based contemporary label, which is owned by Fast Retailing and has stores in the U.S., Asia and throughout Europe, is frequently described as a more affordable A.P.C. for its casual, unfussy, somewhat tomboyish basics. So, it will be a bit of a departure for Hash, though she always designed with a woman in mind (as in, her clothes were usually more wearable than editorial) and we think she could do something pretty cool at this lower price point.

Update: This article was updated to reflect that Anne Valerie Hash will be keeping her namesake label alongside her job at Comptoir des Cotonniers.

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