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With Investment From Kering, Tomas Maier Expands His Line of Luxe Weekendwear

Maier's expanded line offers casual essentials to luxury consumers.

Tomas Maier knows what luxury consumers want. He has, after all, been the creative director of Bottega Veneta for the past 13 years, offering a wide variety of products -- from womenswear to porcelain -- to customers who value quiet, logo-less luxury and classic design.

In November of last year, Bottega Veneta's parent company, Kering, announced that it had made a substantial investment in Maier's eponymous line, which he started in 1998 and had grown, somewhat quietly, into a multi-million dollar business specializing in loungewear and swimwear for women and men. (The line aims to provide casual weekend options to the same customer who wears Bottega Veneta and Hermès during the week.) At the time of the investment, it operated two storefronts of its own -- one in Palm Beach, Florida, the other in East Hampton, New York -- and made the majority of its sales through retailers including Bergdorf Goodman, Barneys and Net-a-Porter.

Now, with an infusion of cash from Kering, Maier's label is in expansion mode. He has a new corporate office in New York, and new staff to fill it. His first Manhattan store, on Madison Avenue, as well as an e-commerce site, will open this October.

Earlier this month, Maier unveiled his cruise 2015 collection in his new showroom, which you can view below. We're particularly keen on the ivory cashmere sweatsuit (a kind of ideal outfit for flying, priced under $600), his white tee ($95, and not see-through) and his knits (which are not inexpensive -- an oversized boyfriend sweater retails for $1,500). Everything is designed to be practical and casual, rolled up and fitted into a suitcase -- no pressing required.

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