It's no secret that wearable technology is having a hard time catching on, but you'd have to be hiding under a rock to not notice the press it's been getting lately. Just this morning, Google Glass announced that Diane Von Furstenberg designed a range of frames for the device, to be sold on Net-a-Porter and Mr. Porter. It was arguably wearable tech's biggest endorsement from the fashion industry thus far.
But is all of this buzz actually making consumers more willing to take the plunge and buy a device? Well, not really. At least not yet.
According to a new report from the digital research firm L2, done in collaboration with Intel, a solid 75 percent of consumers are aware of wearable technology, but just nine percent said they actually have any desire to use it. Only two percent said they actually own a device.
Watches and wristbands are by far the most palatable form of wearable tech, as 52 percent of those surveyed said that the wrist would be their preferred location to wear a device. Armbands came in second with 24 percent of respondents, though only five percent chose tech-enabled glasses or contact lenses, like Google's glucose-monitoring prototypes. Not terribly surprising.
So why don't people want to spend money on wearable tech? One major inhibiting factor seems to be cost. The other is that shoppers want pieces that look and feel more like jewelry than technology. So if any fashion designers are looking to get in on the wearable game — there's your starting point.