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How to Create a Cult Sneaker Brand, Aeffe Turns a Profit, Wonder Woman's New Look

And why you should tune in to "Project Runway" on Thursday.

Aeffe S.p.A., which owns a number of Italian brands (including Alberta Ferretti, Moschino and Pollini) and distributes still more (including Emanuel Ungaro), is back in the black. For the second quarter, the company brought in 150,000 euros ($205,500), compared to a loss of 3.7 million euros ($4.84 million) in the second quarter of last year, thanks in part to a 12 percent increase in sales of footwear and leather goods. Executive Chairman Massimo Ferretti noted that Moschino, now under Jeremy Scott, and Ungaro, now under Fausto Puglisi, both performed positively. {WWD}

You might not think that starting a high-end, cult sneaker brand would be easy, but the founders of Buscemi, who have sold $800 sneakers to the likes of Justin Bieber and Sean "Diddy" Combs (and put everyone other sneakerhead in the world on waiting lists), make it sound that way. So how did they do it? They started by studying the master of fostering luxury demand: Hermès. {Wall Street Journal}

Wonder Woman is taking on a whole new look for Zack Snyder's "Batman v Superman: Dawn of Justice," which was unveiled at Comic-Con in San Diego on Saturday. The new costume, which definitely reminds of "Xena: Warrior Princess," has drawn mixed reactions. {CNN}

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