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Daria Returns to Mango, Blake Lively Names Lifestyle Site, H&M Continues to Outpace U.S. Retailers

And counting calories may soon get a whole lot easier.

Can't get enough of Daria Webowy? Neither can Mango, which tapped the ethereal beauty for a second consecutive season for its fall/winter campaign, which was shot in Montauk, NY by Josh Ollins. {Fashionista inbox}

We're excited to see what Blake Lively has in store at her forthcoming, Goop-esque lifestyle site. What we're less sure about, however, is the name, which invariably makes us think of mummies and anti-aging ads. Sorry, Blake. {Jezebel}

H&M is continuing to grow at a steady clip. The retailer, which is averaging more than one store opening a day this year, saw a year-over-year sales increase of 12 percent this June. The U.S. retail industry, meanwhile, only saw a 0.8 percent increase during that period. {Fashionista inbox}

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