Realizing that people will always want to look French, a group of four then-anonymous industry insiders launched Être Cécile, which has the tagline presque Parisienne, or "almost Parisian," in London. (They've since come forward as Yasmin Sewell, Jemma Dyas, Kyle Robinson, and Rich Normile.) The brand hinges on relaxed, clever t-shirts and sweatshirts inspired by French style. You may have seen them at Barneys or Opening Ceremony, or on the backs of ladies like Cara Delevingne and Rita Ora. But pre-spring 2015 marks the brand's expansion into denim and cool, versatile outerwear, including parkas, tailored coats and oversized bombers.
With the inspiration of 1979 cult classic "The Warriors," Être Cécile sought to outfit its own imagined girl gang, the St. Honoré Girls with lots of attitude, which is reflected in graphics that are actually fun and slogans that aren't cheesy.
They're seen on cool, tomboyish, high-neck sweaters and sweatshirts. And even if you're not into slogans, dresses and tops with painterly graffiti-inspired prints might strike your fancy. Overall, it's the perfect marriage of humor, design and Parisian je ne sais quoi.
Peep the full look book above.
Photos: Être Cécile