Remember "Fashion Rocks," Condé Nast's concert slash runway show slash television extravaganza that went off the air in 2008?
Well, it's back. Former Condé Nast Media Group President and Fairchild CEO Richard Beckman, who founded the once-annual event, has been working tirelessly on its return, which is now scheduled for September 9. It will air live from the Barclays Center on CBS.
Despite the fact that the last "Fashion Rocks" had high ratings, the project was yanked when the bottom fell out of the ad market in 2009. Fortunately for Beckman, things have since changed not just for the economy, but for the fashion media landscape as a whole. The advent of social media has made it an especially timely opportunity. "When I started the show in '04, fashion and television didn't quite complement each other quite as well as they do today," Beckman tells Fashionista. "It's sort of my baby, I always knew I wanted to bring it back."
After a year and a half of preparation, he's getting to do just that. Beckman brought on producer Don Mischer (whom he calls "the best producer on the planet") to put together the show. Mischer was responsible for the last "Fashion Rocks," and has assembled quite a lineup for this year: Afrojack, Duran Duran, Jennifer Lopez, KISS, Miranda Lambert, Nico & Vinz, Pitbull, Rita Ora, The Band Perry and Usher are all confirmed performers, with more to be announced in the coming weeks. Ryan Seacrest will host.
"It's a massive, global audience, so you're looking for people who appeal to all genres of music and you don't want to be too narrow," Beckman said of the choices. "Basically you're looking for really top performers across multiple genres who aren't just outstanding performers, but also personify something in the fashion space."
The timing is interesting; September 9 is smack dab in the middle of fashion week. While we're sure that was intentional, it could create a conflict for any fashion figures expected to attend (who, it should be said, typically have a rough go of getting to Brooklyn as it is). The concert is slated to happen between 9 and 11 p.m.
"Fashion Rocks" airs September 9 on CBS; tickets will go on sale August 1.