With makeup by Max Factor's creative design director, Pat McGrath, Paltrow does her best impressions of Audrey Hepburn (above), Brigitte Bardot, Farrah Fawcett and Madonna. The themed ads aren't just for fun, they celebrate the 100th anniversary of the beauty brand and it's history as a Hollywood mainstay. (Max Factor was a beauty entrepreneur and makeup artist in Hollywood working with the likes of Bette Davis, Judy Garland and Joan Crawford–and, yes, he even has a star on the Hollywood walk of fame.)
So do you think Paltrow went method for her roles in the photographs? See them all below and decide for yourself.