MTV made a huge play for the fashion-loving demographic in 2012 when it rebooted its cult favorite show from the '90s, "House of Style," the original version of which helped to turn its supermodel hosts — as well as the designers, editors and industry players it featured — into mainstream celebrities. When the network hired Karlie Kloss and Joan Smalls as hosts two years ago, we had high hopes that the show would be back for good, filling the fashion-y void that "The Hills" and its New York-based sister show "The City" left on MTV's schedule when Lauren Conrad and Whitney Port bid farewell to reality television.
Alas, though Kloss and Smalls's version of "House of Style" had some major industry cred (the girls gave viewers a rare look behind the scenes at Paris Fashion Week and Kanye West even made an appearance), it was online only, and only lasted one short season. MTV hasn't given up hope on the show, however, and is bringing it back once again beginning on August 4. This time, hip hop artist Iggy Azalea has signed on as host.
Azalea was embraced by the fashion crowd very early on in her career: Alexander Wang hired her to perform at the Coachella bash he held to celebrate his upcoming H&M collaboration, Steve Madden threw a private concert in Brooklyn the week of her album's release, and she's already a front row fixture at Fashion Week. Her upcoming season of "House of Style" contains eight episodes, and will focus on the tightly knit relationship between music, tech and fashion. Interestingly enough, Azalea is the show's first host who's a musician instead of a supermodel, and she's following in the very esteemed footsteps of Cindy Crawford, Rebecca Romijn and Molly Sims.
The season will come to an end on the eve of the Video Music Awards, where Azalea just so happens to be nominated in a whopping 7 categories this year, but it's unclear whether or not MTV plans to continue with "House of Style" after that. Music and fashion seem more intertwined now than ever — with music festival culture at the forefront of summer trends and musicians appearing much more frequently in ad campaigns and editorials — so this reboot definitely has the potential to catch on with audiences, especially with a fashionable mainstream pop star at the forefront instead of a fashion model.
Could Iggy Azalea be who it takes to bring back "House of Style" for good? Let us know in the comments whether you'll be tuning in.