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Report: Nordstrom in Talks to Acquire Personal Shopping Service Trunk Club

Is this how the 113-year-old company is taking personal styling into the 21st century?

In the world of upscale department stores, Nordstrom has long looked to set its customer service apart through a focus on personal shoppers. And it may be looking to take that into the digital era with a little help from a startup called Trunk Club.

Recode reports that Nordstrom is currently in talks with the men's personal shopping service for a possible acquisition or investment. Trunk Club allows a customer to work with a stylist based on his needs; the personal shopper then picks out clothing for the client and ships it off for at-home try-on.

Neither a rep from Nordstrom nor Trunk Club CEO Brian Spaly, responded to request for comment.

Nordstrom does have a history of working with startups, having acquired the flash sales site HauteLook in 2011 and invested in the now-defunct gifting service Wantful and in Bonobos, which Spaly co-founded. We'll be watching to see whether Nordstrom is simply looking to invest in Trunk Club or wants to snatch it up to bring its technology under its own roof. 

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Update: A spokesperson for Nordstrom says the company does not comment on rumors.