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Report: Rue La La Is Up for Sale

And competitor Gilt Groupe may be interested in buying it.

Flash sale site Rue La La could be up for sale, according to a report by Reuters

The company is potentially valued around $400 million, sources close to the story say, and Gilt Groupe may be interested. In 2008, Rue La La was sold for $350 million to GSI Commerce, which was then acquired by eBay in 2011. Ebay still has minority stake in the company.

While other flash sale sites have struggled post-recession, many of the fashion-oriented brands have managed to stay afloat, often after being acquired. In the past few years, Rue La La competitors HauteLook and Ideeli were acquired by Nordstrom and Groupon, respectively.

Meanwhile, Gilt has been shopping its financial options for a while now; there were rumors of an IPO earlier this year. Purchasing one of its biggest competitors would help Gilt solidify its place in the market. 

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We have reached out to both Rue La La and Gilt for comment, and will update if we hear back.