Here's further evidence that semi-obscure influencers are the new go-to for fashion collaborations, and perhaps the key to making them exciting again.
National department store chain Nordstrom has tapped Tank fashion director and street style star Caroline Issa as its latest collaborator. She'll consult on the direction of a 25-piece collection for Nordstrom Signature, set to debut next spring. The line will reflect her personal style and, unsurprisingly, the half-Chinese, half-Lebanese beauty will model it as well.
Issa isn't one of those "it" girls who's never really worked. The entrepreneur (she launched and is the CEO/publisher of Tank Group) has a degree from Wharton and used to work as a management consultant -- Nordstrom was actually her first client. Basically, she is what we all aspire to be.
Prices will range from $225 to $2,995, with the line hanging next to designer collections in the retailer's "Collectors" department beginning in February. And it's not a one-time thing: The Nordstrom Signature x Caroline Issa assortment will be continually updated for spring, pre-fall, fall and resort.