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Christopher Bailey Sells Burberry Shares, Sarah Burton Speaks, Ralph Lauren Gets Into Wearable Tech

How many trench coats can $8.6 million buy you? The answer to this and many more questions.

Making summer last just a little bit longer, the new commercial for Marc Jacobs Daisy Dream fragrance is here. It's basically a soft-lensed hipster dream filled with floaty white dresses and daisy crowns, and you know what? We're okay with that.

Burberry CEO Christopher Bailey has sold 5 million pounds worth of shares in the company. That's $8.6 million at current exchange, or just over 5,000 of the brand's signature trench coats. Hopefully that's enough to make up for the pay package that company shareholders rejected earlier this year. BURN. {Bloomberg}

Sarah Burton took over the Alexander McQueen label after his tragic death in 2009, and has brought the label some major moments, not least of which being Kate Middleton's wedding dress. Now, the notoriously private designer gives her first interview in two years, and it's your weekend must-read. {T Magazine}

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Ralph Lauren is getting into wearable tech -- and no, he isn't doing a smartwatch. Rather, the designer is unveiling a "smart" shirt at the U.S. Open that can monitor your heart rate, breathing and stress levels, and display that information on a dashboard, phone app or computer screen. {New York Times}

Homepage photo: Ian Gavan/Getty Images