After seven years at Elle magazine, Joe Zee has made some major résumé changes since 2014 began. In April, Zee signed on as the editor-in-chief of the upcoming Yahoo fashion site (and as the editor-at-large of the Bobbi Brown-led Yahoo Beauty) and now, the industry insider has aligned himself with retailer Old Navy, signing on as the brand's style ambassador.
WWD reports that Zee will host online videos to tout Old Navy's fall collection, with the ad campaigns, window displays, mailers and catalogs for the brand's fall line styled by him as well. (He's also apparently wearing a lot of Old Navy duds around town.) This isn't Zee's first foray into the world of accessible fashion: he designed a line of womenswear for QVC earlier this year.
Despite his years working in high fashion — with a bit of reality TV in the mix — Zee was a natural choice for the mass retailer. “He attracts a younger audience and we feel that he’s so active in social media and uses it so well,” Jamie Gersch, Old Navy’s vice president of marketing, told the paper. Formerly, fan favorite Brad Goreski (who rose to fame after his stint on "The Rachel Zoe Project") held the position of style ambassador for Old Navy, so it seems like the label is making a play for the style-savvy younger set.
Yahoo Fashion is set to have a launch party during New York Fashion Week in September, so we expect to see a lot more of Zee as soon as the shows roll around.