Vogue has demonstrated its commitment to the Internet generation repeatedly as of late. There was the glossy's April issue starring Kim Kardashian and Kanye West, which included a hashtag, followed by the September issue, which touts today's web-savvy models as the "Instagirls." The magazine has also upped its investment in online and Instagram-exclusive features, spanning a selfie-themed photo shoot with Kendall Jenner to viral videos starring the likes of Sarah Jessica Parker. Now, the Condé Nast title has a brand new site design that has the technology (and the look) to back up its efforts.
On Wednesday, Vogue rolled out the second version of its website — the first glossy update came back in 2010 — and it's incredibly sleek, with a clean, user-friendly design and a focus on its original imagery. To help kick off the launch, the team shot model Gigi Hadid in a tribute to Anna Wintour's first-ever Vogue cover, and the site banner features a sketch by the magazine's Creative Director Grace Coddington. (With cats, no less. So Internet!)
While many magazines' websites have struggled to keep up with the fast pace of online journalism, the new Vogue.com aims to be much more nimble when it comes to creating content. The New York Times reported that the redesigned site will be much faster on the fashion news front, and it will feature its own fashion shoots in addition to those from the magazine. To help meet these goals, the site has staffed up significantly: No less than 22 writers and editors are working on the digital side, according to the magazine's masthead, not counting the contributions by freelancers.
Though quantity of content is a focal point, the top editors at the magazine insist that pieces on Vogue.com won't go off-brand. (We do sometimes wonder about those Buzzfeed-style listicles.) Anna Wintour told the Times that the site will have “the authority and the vision of the print magazine,” and Sally Singer, the magazine's creative digital director, says that the original (and plentiful) stories on the site will help it to become “a new Vogue under the auspices of Vogue."