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Opening Ceremony Will Stage a Play During New York Fashion Week

The brand is bringing a little bit of Broadway to Fashion Week.

The creative minds behind Opening Ceremony never fail to pull off one of the most unique (and most talked-about) events during New York Fashion Week each season. In the past few years alone, the brand has featured a wall of cascading chocolate, built a branded mini-mall on the West Side Highway and threw a multi-level birthday party with performances by the likes of Lil' Kim. But, Humberto Leon and Carol Lim might have outdone themselves with their plans for the Opening Ceremony spring 2015 show.

First reported by WWD (and confirmed to us by the brand), OC will be holding a one-act play in lieu of a runway show during New York Fashion Week. Frequent OC collaborator and Academy Award winner Spike Jonze — whose films "Her" and "Where the Wild Things Are" have spawned capsule collections for the label — will co-write a play with Jonah Hill (of "21 Jump Street" fame) that will be performed on the evening of Sept. 7. The cast will include models and actors, presumably wearing looks from the OC spring 2015 collection.

OC isn't the only label to plan something a little atypical this season: English designer Gareth Pugh is promising to stage an "immersive live experience" at NYFW instead of a traditional runway show.

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