When we first heard Prabal Gurung was doing a beauty collection for MAC, we immediately envisioned rich colors and luxurious packaging, and that's exactly what we'll be getting once the line hits shelves on November 26.
MAC revealed the collection to WWD Friday and as Gurung points out, it's very much in line with what he's doing in ready-to-wear, pricing included: "I design [apparel] at a luxury price point, and I wanted to make sure that the product that I came out with — particularly as this is my first foray into beauty — was in sync with my brand." The line includes $70 bronzing powder, $40 eyeshadow duos and $30 lipsticks -- pretty high prices for MAC.
Of course, the products, and their packaging, are gorgeous. There are lipsticks in lovely shades of red and purple, all swathed in luxe art deco-esque gold cases. Gurung said he wanted the packaging itself to start conversations when pulled out of a purse.
Clearly, the designer has a passion for makeup -- one he hopes to continue to live out beyond this collaboration, which he describes as a "testing ground" for a future beauty line which will likely include a fragrance and color cosmetics.
It's no secret that when you're designing at a luxury price point, the path to profit is in beauty and accessories, and as Gurung's profile grows, expanding into those categories will be a natural next step.
But will people be willing to spend $30 to $70 on Gurung-branded makeup? Designers are certainly trying to sell it these days (see Christian Louboutin with his $50 nail polish). Perhaps if people are spending thousands of dollars on your clothes (or shoes in Louboutin's case), it's not unreasonable to expect them to pay a premium on your beauty products. And for those who can't quite afford your clothes, even $70 bronzer is a lot less expensive.