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Drew Barrymore Launches Fragrance, Blake Lively's 'Preserve' Has Packaging Issues, Edie Campbell Nabs Another Campaign

Maybe Lively can get some business tips from Barrymore.

Drew Barrymore's company Flower Beauty is expanding to include fragrances. The three perfumes - Cherished, Radiant and Sultry - are named after how you feel after eating a pint of Ben & Jerry's alone on a Friday night. Oh wait, no. The names are supposed to "signify the emotions associated with a different time of day" according to WWD. The perfumes are being released in Wal-Mart stores and on this October with prices ranging between $24.98 for 30 ml. and $9.98 for a rollerball. They are estimated to bring in $30 million in sales in the first year. {WWD}

And now for your weekly Preserve update: A Lucky staffer actually bought two items (a pair of earrings and a set of "Mr." and "Mrs." spoons)  from Blake Lively's lifestyle site and discovered that the company's packaging is about as good as as the site design. The goods were shoddily wrapped in denim-blue tissue paper and included a note written in three different fonts, none of which were Comic Sans, unfortunately. Head to Lucky for pictures. {Lucky}

Top model Edie Campbell has nabbed yet another campaign for fall. She stars in Zara's ads alongside Julia Nobis, Mijo Mihaljcic and Ine Neefs. It's the first time the model/equestrian has been photographed with her new blonde hairstyle. (She appears in Lanvin's and Alexander McQueen's ads with her black mullet.) {Zara

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