Is Cosmopolitan Editor in Chief Joanna Coles on her way to becoming the Anna Wintour of Hearst? The publishing company announced Monday that Ann Shoket, Seventeen's editor in chief for the past seven years, is stepping down "to pursue other media projects," and that Coles is stepping in to fill the role of editorial director at the glossy.
Seventeen is expected to name a new editor in chief within four weeks, but Coles will still oversee the direction of the magazine in her new position, working with editors to "further cement its place as the no. 1 teen magazine media brand in the country.” Coles will work alongside Hearst Senior Vice President and Publishing Director Donna Kalajian Lagani, who will handle marketing and publishing responsibilities for Seventeen.
Coles's appointment is a natural one, in that Cosmo and Seventeen's readers and advertisers overlap by about 50 percent, according to Hearst Magazines President David Carey. (Uh, yikes.) Creating a synergy between the two brands will likely help the publisher retain both parties.