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Kate Lanphear Is the New Editor-in-Chief of 'Maxim'

...Come again?

We always expect a top-level media shakeup or two to be announced during Fashion Week (or in the days leading up to it), but this morning's revelation really blindsided us: WWD is reporting that Kate Lanphear, the style director at T: The New York Times Style Magazine, has just been named the editor-in-chief of Maxim.

Lanphear is one of the first hires since Maxim was acquired in February by Biglari Holdings — led by billionaire Sardar Biglari — with the hope of making the men's magazine profitable again. Biglari's initial editorial shakeups have left the book without an editor-in-chief since June.

Lanphear, who is known for her slightly goth, rock-influenced personal style, was one of Tommy Ton's original street style muses and has amassed a cult following of fans over the years. The editor has only been at T since early 2013, when she was poached from her position as style director at Elle, where she had worked for six years. She's also an in-demand stylist — she styled the Public School show this Fashion Week, for instance.

According to WWD, Lanphear's first official issue of Maxim will be out March 2015. While she won't give too many details, the editor told the paper of her new role, “I hope to cultivate and broaden Maxim’s coverage of style and culture. It’s an exciting time for this boldly confident, unapologetic brand.”

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There's been no word yet on whether she's going to take the fashion in the famously sexy magazine up a notch, but we suggest you take a moment or two to appreciate Lanphear's street style moments this Fashion Month -- just in case she doesn't plan on making the show rounds as frequently moving forward.