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Brandy Melville's Genius Marketing Strategy, Lena Dunham's Personal Style Tips

And Kendall Jenner is teaching us how to vote.

Brandy Melville might have one of the best marketing strategies for teen brands — hiring tall, skinny, long-haired California "It" girls as their product research team. The trendy teens tell the company what's cool and use their Instagram celebrity to promote the brand. They have even employed a one-size-fits-all tactic. But what about those of us that don't look like Blake Lively? {Racked}

Lena Dunham shares some of her personal style tips in the book "Women in Clothes" which officially hits shelves tomorrow. Among her top advice: wear something clean, be confident, and don't dress like a liar. {Telegraph}

Kendall Jenner wants you to vote and she created a video telling you how to do so. Leave it to the Kardashian clan to teach us how to register without ever having to leave your Smartphone. {The Cut}

H&M is showing its Studio collection in Paris this season and has opted for a presentation instead of the usual high-profile runway show. The holiday collection is inspired by a cool girl on vacation in Miami or Palm Springs. Expect vivid prints and pastels. {WWD}

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