Brandy Melville's Genius Marketing Strategy, Lena Dunham's Personal Style Tips

And Kendall Jenner is teaching us how to vote.
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Brandy Melville might have one of the best marketing strategies for teen brands — hiring tall, skinny, long-haired California "It" girls as their product research team. The trendy teens tell the company what's cool and use their Instagram celebrity to promote the brand. They have even employed a one-size-fits-all tactic. But what about those of us that don't look like Blake Lively? {Racked}

Lena Dunham shares some of her personal style tips in the book "Women in Clothes" which officially hits shelves tomorrow. Among her top advice: wear something clean, be confident, and don't dress like a liar. {Telegraph}

Kendall Jenner wants you to vote and she created a video telling you how to do so. Leave it to the Kardashian clan to teach us how to register without ever having to leave your Smartphone. {The Cut}

H&M is showing its Studio collection in Paris this season and has opted for a presentation instead of the usual high-profile runway show. The holiday collection is inspired by a cool girl on vacation in Miami or Palm Springs. Expect vivid prints and pastels. {WWD}