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Those Personalized Rag & Bone Runway Jackets Can Now Be Yours

The ultimate street style bait has arrived.

Let's take it back to the last New York Fashion Week for a second. Do you remember the jackets from Rag & Bone's fall 2014 runway show that were personalized with each model's name and vaguely reminiscent of mechanics' coats and/or bowling shirts? Well, so do we, because we've been dreaming about being able to acquire one since we saw the collection. Thankfully, the fashion powers that be have answered our prayers, and the brand has just announced that it will be making the customized pieces available to shoppers at its stores in New York, Los Angeles, London and Tokyo.

A selection of pieces for both men and women will be available for personalization (with names up to seven characters) in the same '50s-style stitching that was on the runway. Prices range from $275 for a men's bowling shirt to $795 for a women's jacket much like the ones we saw on the models. One of the first ladies to get her hands on one of these babies was (shocker!) Alexa Chung, who posted her new jacket on Instagram earlier this week. We're not psychics or anything, but we're thinking that these might be this season's ultimate street style bait.

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