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Rave Culture Has Infiltrated Fashion Week


We all had a good chuckle on Saturday afternoon when, just hours before Alexander Wang's hot-ticket fashion show, Bryanboy Instagrammed a photo of himself in what appeared to be an EDM bro costume — a neon-printed tee with arms full of kandi bracelets and a teddy bear pacifier in his mouth — that he changed into for the occasion, likely inspired by his summer travels to Ibiza or the Electric Zoo music festival he attended the weekend before. While the look was all in fun, who knew that the blogger was really onto something? Not only did Wang's show soundtrack consist of electronic music that had the audience dancing in their seats, the designer threw a secret after-party at an underground rave in Brooklyn later that night.

Yes folks, it's happened: rave culture has infiltrated Fashion Week. Luella Bartley and Katie Hillier's second collection for MBMJ was inspired by '80s ravers, with wild, club-like lights flashing around the runway, while the classic house track "My House (In the Beginning There Was Jack)" boomed in the background. Elsewhere, in a surprising turn of events, Skrillex — not Rihanna — is the most ubiquitous celebrity of the week, making appearances at Alexander Wang, Versus Versace, Skingraft, Jeremy Scott and many, many more. 

Speaking of Jeremy Scott, he and Miley Cyrus put on one hell of a show Wednesday afternoon, wearing accessories designed by the singer that are basically glorified kandi (which, for the uninitiated, are the colorful beaded bracelets that ravers trade with each other at shows as a gesture of friendship). In other random DJ appearances, Diplo graced the Galore party at Queen of the Night (and its DJ booth) with his presence, and Tiësto sat front row at Hood by Air. For the second season running, Steve Angello — of Swedish House Mafia fame — will produce the music for the En Noir runway show on Thursday.

Finally, the most popular spot for parties this season is the yet-to-officially-open Space Ibiza, the stateside outpost of Ibiza's most famous club (Paper threw it's 30th anniversary party there on Tuesday, while Jeremy Scott will hold his after-party there on Wednesday). 

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I'll admit, there are few things I love more than a proper dance party with a great DJ, but if you've been avoiding the rapidly spreading electronic music culture and all that comes with it, now might be time to succumb — at least when it comes to your clothes.