Every season, Tommy Hilfiger goes very literal with a theme that's usually apparent as soon as you walk into the showspace -- or in the case of spring 2015, as soon as we got our invitation. This time around, it was stuck to a 7" record, which was inside of a case covered in ‘60s/‘70s psychedelic album art.
The venue was decorated like a '60s music festival, complete with flags, a stage (with real drum sets), strings of lights and fake grass and flowers covering the floor. Can you guess what the inspiration was yet???
Hilfiger’s muse, according to show notes, was the music festival girl — past and present -- but there were also clear influences from iconic British musicians like The Beatles (whose music played as guests arrived) and the Rolling Stones (whose music played during the show, accompanied by live drummers). Basically, every clothing style you associate with ‘60s and ‘70s rock was there: concert tees, band jackets, pea coats, flared pants, Sgt. Pepper suiting, lots of denim, flower child dresses, mini skirts, fur vests and extra long scarves.
In a way, it all felt like a less luxurious, more ostentatious version of what Saint Laurent’s been doing. But of course, Tommy Hilfiger shows are about more than just the clothes. In addition to the Instagram-bait set, there were the celeb models Hilfiger transformed into his festival girls, including appropriate show-opener Georgia May Jagger (a literal descendent of ’60s rock royalty), Ella Richards (same) and Kendall Jenner, who's, ya know... famous.
There were also the front row guests, which the brand called out in its press release as being “the daughters of iconic rockstars," including Alexandra Richards, Amber Le Bon, Tali Lennox and Tennessee Thomas.
Alexa Chung, who may not technically be rock & roll progeny but is just as cool, provided the requisite show-day Instagram takeover.
Even small emerging designers who put on bare-bones shows in studio spaces lament the somewhat disappointing feeling of putting so much time and energy into a production that starts and ends within 15 minutes. We sure hope Tommy Hilfiger has a good support system right about now.