When musician/fashion mogul/multi-hyphenate Pharrell Williams and Adidas announced a long-term partnership back in March, we knew it would be more than just fancy kicks. And that's definitely evidenced by the second release from the duo, a unisex capsule called "The Tennis Pack II," which is being supported by an ad campaign promoting (fittingly) gender and ethnic equality.
As we'd expect from the man who brought us the multi-ethnic, multi-everyone and totally, well, happy "Happy" video, Williams's ad campaign for Adidas is full of hope and elation. With the tag-lines "Equality is Acceptance," "Equality is Love" and "Equality is Strength," the campaign features colorfully bold and striking photos shot by young photographer Ryan McGinley. There are close-ups of gleeful millennials of all backgrounds, plus aerial shots of a diverse group of exuberant and pretty young people, arms around each other and standing in an equal sign formation. It's refreshing to see Williams and Adidas work together to promote social awareness — as the singer told GQ in March, "I'm the most indiscriminate person that there is! I believe in equality."
Adidas is going full blast in promoting the campaign through all its social media channels.
As for the collection itself: "The Tennis Pack" capsule features a trio of monochrome tennis ball-esque Stan Smiths (in felt and leather) and matching court-ready track jackets (in satin and leather) in white, chartreuse and tangerine. Prices start at $120. The full collection arrives in stores and online at adidas.com on Friday, October 31.
Watch the video below and click through the slideshow for more campaign images and the full "Tennis Pack" unisex collection.