We kicked off our week in perhaps the most glamorous way possible: at a Chanel cocktail party to celebrate the brand's upcoming video ad campaign for its No. 5 fragrance, entitled “The One That I Want,” written and directed by Baz Luhrmann and starring Gisele Bündchen. On Monday evening, the French label invited its loyal supporters and ambassadors — Lily Allen, Poppy Delevingne, Karlie Kloss, Leigh Lezark and Lily Aldridge all arrived decked out in Chanel — to a dinner and screening at a gallery space in Chelsea. Karl Lagerfeld, who presented his much debated, feminist march-themed runway show just weeks ago in Paris, was present for the occasion.
A number of the Kaiser's favorite models were in attendance, including Gigi Hadid, who had her first Chanel experience this season, walking the spring 2015 runway and meeting Lagerfeld for the first time. "Honestly it was such a surreal experience, it felt kind of out-of-body," Hadid said of being a part of the show, especially in reference to the political message she and the other models helped to send. "The crew said, 'Yes, it’s a fake protest, but you need to go into this realizing that you’re on the world stage. Everyone talks about the Chanel show, everyone is going to see it and we’re really setting a protest for you guys — for what Karl sees in all of the amazing women that he works with.' That really inspired me."
While the march seemed to go off without a hitch, Hadid admits it wasn't so easy to get the cast into the protesting spirit. "Everyone was kind of shy and didn’t want to go out there yelling and screaming. We had to do a four-hour rehearsal because no one would actually yell, but once they gave us the pep talk, we were all so into it."
Lagerfeld wanted the models to have a voice, but he was the mastermind behind the signs the girls held while coming down the runway. "My mother was very much a feminist and I thought it was something right for the moment," he told us about his decision to stage the rally for his spring 2015 show, which has been met with some criticism for seeming disingenuous. But, unsurprisingly, the designer paid no mind to the dissenters. "I couldn’t care less if people are for are against," Lagerfeld said. "It’s my idea. I like the idea of feminism being something lighthearted, not a truck driver for the feminist movement."