REPORTING TO: Department Director

Exposure communications is seeking a talented & proven PR Account Director to join the Fashion & Lifestyle team.

• Reporting to the PR Director, your responsibilities include strong team & client leadership, development & planning of best in class PR strategies, driving organic growth where possible on all accounts and within the agency. In this key role, you will demonstrate a strong, established network of media and influencer contacts & work with an integrated approach across the agency

Responsibilities

• Be the strategic lead on each account across both delivery of PR strategies and the general approach to the clients’ growth
• Produce highly effective PR results in an efficient manor
• Build client relations through instilling confidence in clients and demonstrating you add value to the relationship
• Take responsibility for maintaining best in class PR output of work
• Constantly look for opportunities for your clients
• Proactively direct & manage accounts against budget
• Ensure clear and accurate budgeting and forecasting
• Ensure best in class output on all documents produced on the account (press releases, proposals etc.)
• Ensure solid research and evaluation methods are in place against all activity
• Lead, motivate and mentor members of the team, supporting them in their workload and delegating work appropriately
• Be a media expert and educate / nurture the team
• Proactively involve other areas of the business and manage these relationships to add value to a PR campaign and ensure a media rich approach to all briefs
• Upward management – manage relevant issues upwards and ensure senior members of the team are up to date on all client activity
• Clearly manage own workload and ensure you manage any concerns with your Department Director effectively
• Ensure all work is captured for case studies and credentials
• Proactively monitor relevant industry media – be abreast of what is happening
• Constantly demonstrate an advanced knowledge of the media, media landscapes and media segments and trends both to clients and within the team
• Constantly demonstrate an advanced knowledge of influencer & celebrity communities both to clients and within the team
• Demonstrate a broad 360 understanding of the marketing environment – e.g. how things in the world affect the brands you work on, marketing campaigns past and present etc

Experience & skills

• Graduate with at least 8 years of relevant & recent experience
• Agency experience preferred
• Proven experience as a leader in communications with a focus on fashion & lifestyle
• Creative thinking & idea generation is critical to the role- proven track record
• Ability to work within a fast-paced, pressure-filled environment
• Ability to create a positive impact on business through strong relationships, both internal and external
• Confidence in suggesting calculated risks
• Discreet, professional and well spoken, with excellent presentation skills
• Well-organized, methodical and efficient, with initiative and drive
• Ability (& proven track record) of securing meaningful media placements & PR campaigns
• Ability to secure media attendance at events
• Ability to deal with team issues such as performance issues and motivation
• Ability to think in an integrated manner
• Proficient in Word, Excel, Powerpoint (Keynote a plus)

To Apply, please send your resume to leslie.bishop@exposure.net.