Full Picture – Account Executive, Fashion & Accessories

Award-winning, dynamic New York based agency, Full Picture seeks an Account Executive to join a team and assist Senior Executives in executing strategic publicity campaigns for fashion and accessories accounts.
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Award-winning, dynamic New York based agency, Full Picture seeks an Account Executive to join a team and assist Senior Executives in executing strategic publicity campaigns for fashion and accessories accounts.

Roles & Responsibilities

  • Help conceptualize, organize, and execute PR strategies
  • Ability to pitch and coordinate national and regional print, online and broadcast placements
  • Experience in writing and pitching fashion and accessories trend stories
  • Experience in pitching designer and brand profiles
  • Draft press materials including: tip sheets, bios, press releases, style alerts
  • Create & maintain media pitch grids
  • Communicating with the client via email, bi-weekly conference calls & meetings
  • Maintaining RSVP & press lists
  • Drafting press materials
  • Influencer outreach
  • Staffing guest & media check in
  • Escorting press through events
  • Booking photographer & crews
  • Pitching & following up with media to attend & cover events

Qualifications

  • Agency experience preferred
  • New York based
  • 3-4 years PR experience working with fashion and/or accessories brands
  • Event management experience
  • Relationships with accessories, fashion and lifestyle media (specifically market edits) on both a national and regional level
  • Ability to handle multiple projects simultaneously in a fast-paced environment
  • Proficient in Microsoft Word, Cision, Excel, PowerPoint, and Fashion GPS

To apply, please send your resume to Marina Lodato at mlodato@fullpic.com.

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