Full Picture – Account Executive, Fashion & Accessories
Award-winning, dynamic New York based agency, Full Picture seeks an Account Executive to join a team and assist Senior Executives in executing strategic publicity campaigns for fashion and accessories accounts.
Award-winning, dynamic New York based agency, Full Picture seeks an Account Executive to join a team and assist Senior Executives in executing strategic publicity campaigns for fashion and accessories accounts.
Roles & Responsibilities
- Help conceptualize, organize, and execute PR strategies
- Ability to pitch and coordinate national and regional print, online and broadcast placements
- Experience in writing and pitching fashion and accessories trend stories
- Experience in pitching designer and brand profiles
- Draft press materials including: tip sheets, bios, press releases, style alerts
- Create & maintain media pitch grids
- Communicating with the client via email, bi-weekly conference calls & meetings
- Maintaining RSVP & press lists
- Drafting press materials
- Influencer outreach
- Staffing guest & media check in
- Escorting press through events
- Booking photographer & crews
- Pitching & following up with media to attend & cover events
Qualifications
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- Agency experience preferred
- New York based
- 3-4 years PR experience working with fashion and/or accessories brands
- Event management experience
- Relationships with accessories, fashion and lifestyle media (specifically market edits) on both a national and regional level
- Ability to handle multiple projects simultaneously in a fast-paced environment
- Proficient in Microsoft Word, Cision, Excel, PowerPoint, and Fashion GPS
To apply, please send your resume to Marina Lodato at mlodato@fullpic.com.
