If you've been trolling YouTube for creepy or glamorous beauty looks for Halloween in the last few weeks, you're not alone. According to data from Google, searches for makeup tutorials reach a yearly high during October, with views of Halloween videos more than tripling between 2012 and 2013.
The most popular tutorials uploaded this month? A "Queen of Hearts" video from YouTuber Nicole Guerriero ranks as October's most-watched makeup tutorial thus far, while Guerriero's bloody-eyed "Los Lonely Bride" look comes in at third place. So if you see a whole lot of costumes converging on these looks... that would probably be why.
The second most popular is a tutorial on creating a dramatic cut crease, which, while not specific to Halloween, could be useful for the occasion nonetheless. Say, if you're going out as Kim Kardashian.
As for the most popular tutorials of all time, Michelle Phan dominates -- surprise, surprise. Her Barbie makeup look from 2009 leads the pack with 56,900,358 views; Phan's Lady Gaga-inspired "Bad Romance" and "Poker Face" videos follow behind.