In 2012, Alberta Ferretti relinquished control of what was once her diffusion line, Philosophy di Alberta Ferretti. She hired Natalie Ratabesi as the brand's first creative director, in the hopes that the label would forge its own identity. However, Ratabesi left after about two years -- ultimately going on to join Vince.
On Thursday, Philosophy and Alberta Ferretti parent company Aeffe announced her replacement: Lorenzo Serafini, a behind-the-scenes talent who was most recently lead womenswear designer at Dolce & Gabbana. His first collection for the brand will bow in February in Milan rather than in New York, where the brand typically shows.
Serafini's path will not be easy. Aeffe said during an earnings call earlier this year that Philosophy's performance had been "negative compared with the other brands," like Alberta Ferretti collection and Moschino, which the company also owns.