Chanel's latest short film might be fashion synergy at its best: You have Cara Delevingne, a supermodel looking to pursue a music (and acting) career; Pharrell, a super musician seemingly looking to build his fashion profile; and Karl Lagerfeld, a super designer who loves to make over-the-top fashion films to promote his collections for Chanel.
Confirming reports that Delevingne was making music with Pharrell and that both would star in an upcoming Chanel film, the French luxury house has unveiled a teaser of "Reincarnation" (see below) to promote its Paris-Salzburg 2014/15 Métiers d'Art collection, which will be shown in Salzburg on Dec. 2. The full film will be unveiled the night before on Dec. 1.
Like most Chanel films, this one tells a story relating to Chanel's history: It depicts Geraldine Chapin as Gabrielle Chanel on holiday in Salzburg, finding inspiration for the iconic Chanel jacket in the outerwear of a hotel elevator attendant. According to WWD, Delevingne and Williams play a reincarnated Austrian emperor and empress, who come alive from a painting.
According to Chanel, Pharrell, a "close personal friend" of Lagerfeld, wrote the song "CC the World" which you can hear in the clip. He and Delevingne will also be the faces of the campaign for the collection, also shot by Lagerfeld, of course.