As you've undoubtedly noticed, a grand jury's decision not to indict policeman Darren Wilson for fatally shooting unarmed black teen Michael Brown in Ferguson, Missouri, has been met largely with protest, both on the streets and on social media.
A different kind of protest is set to continue into the holiday weekend. A few organizations are calling for a boycott of biggest shopping day of the year, Black Friday, and using Twitter to circulate their message with various hashtags.
One is #Blackoutblackfriday, launched by the organization Blackout for Human Rights, which, according to its website, aims "to raise awareness that builds and maintains pressure on the instruments of power until we are satisfied that the current threat has passed." For Black Friday, the goal is "to make Black Friday (November 28, 2014) a day of action and national retail boycott." It has also planned grassroots events for that day nationwide, including a screening of "Fruitvale Station" in Los Angeles and a screenplay reading of "Do the Right Thing" in New York.
Other hashtags include #Notonedime and #Handsupdontspend.
The idea is to do something non-violent that will force those in positions of authority to take notice by posing a threat to precious capitalism. On Twitter, some use African-American's trillion dollars in spending power as an argument for the boycotts's potential impact.
Meanwhile, some shoppers were already planning on boycotting stores starting sales on Thanksgiving for being Scrooges and forcing so many employees to work on a holiday.
Of course, if there's one thing we've come to realize about holiday sales this season it's that they don't occur on just one day. With plenty of sales already going on, and plenty planned to continue long after Black Friday (Small Business Saturday, Cyber Monday, and so on), these boycotts may not impact bottom lines as significantly as some protesters might hope.
Still, we'll be watching the retail landscape closely over the next few days, so watch this space.