She succeeds publisher Karin Tracy, who had only been in the role since May 2013. The glossy saw a healthy uptick in ad sales during her tenure, with a more than a 6 percent increase in ad pages for the all-important September issue. It is not immediately clear why she is leaving Time Inc., where she has worked since 2009.
Lawrence will work directly with InStyle Editor in Chief Ariel Foxman to lead integrated sales and marketing "across all platforms," as well as develop new growth opportunities. Prior to the WSJ, she had 15 years of experience at Condé Nast, where she lead the 2010 relaunch of W.