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Kendall Jenner Shares Her Favorite Beauty Products, The Milly for Kohls Collab Is Here

Plus, a lingerie company ran A/B testing to find out what makes consumers buy — and it's not what you think.

Kendall Jenner, the latest face of Estée Lauder, curated 10 of the brand's beauty products to launch on the Spring mobile shopping app this Friday. Looks like the company is trying to reinvent their image as young and tech-savvy. {WWD}

Milly took over the CFDA Instagram account to reveal its collaboration collection for Kohls in full. Check it out for lots of colorful florals, nautical stripes and head scarves. {Instagram}

Margot Robbie discusses her new underwater cover for W magazine and practicing holding her breath in the bathtub. We're thinking it was probably pretty fun to get submerged in water wearing a dress worth thousands of dollars. {The Cut}

Anja Rubik created her first clothing and accessories collaboration with Polish brand Mohito. The collection is full of chic and minimal basics, and her hair and makeup in the ad campaign is enviable. {Fashion Gone Rogue}

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The lingerie company Adore Me ran A/B testing of models to see who (and what) makes customers buy their products. Surprisingly, it's not sex or blondes, and sorry Instagrammers, but that hand-on-hip pose doesn't work. {Fast Company}