When Condé Nast sold Fairchild Fashion Media in August -- and decided to hold on to Style.com -- we knew some structural changes would be coming to the go-to site for runway images. That same month, Style.com promoted Matt Rice to publisher, and in September it launched a redesign with expanded coverage.
And now, Style.com is coming under a new leadership structure on both the publishing and editorial sides. As WWD originally reported, and a rep for Condé Nast confirmed, the site now falls under the Vogue umbrella, meaning Rice now reports to Vogue publisher Susan Plagemann and Editor in Chief Dirk Standen reports to Anna Wintour.
Style.com originally launched as the online home of Vogue and W -- if you typed in vogue.com or wmagazine.com 14 years ago, you would automatically be redirected to style.com. Style.com left Condé Nast for Fairchild in 2010 when Vogue started expanding its own site. So it's a funny homecoming of sorts.
No further details were available as to why Style.com has been restructured in this way, so it will be interesting to see to what degree the two site remain independent, and how Wintour's influence manifests at Style.com.