While we were backstage at the Victoria's Secret Fashion Show in London last week, we spotted Balmain's Creative Director Olivier Rousteing interviewing a number of the Angels, which seemed a little odd, despite the fact that many of the women walking the runway have appeared in the designer's campaigns and seasonal shows. Little did we know that Rousteing was already cooking something up with a few of them for spring — Balmain's ad campaign, to be more specific.
On Friday, the first images from the French house's spring 2015 campaign were released, starring Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana and Crista Cober shot by Mario Sorrenti. It depicts Rousteing's "Balmain Army" — strong, sexy women in similar looks that serve as their "uniforms" — in some very un-supermodel like situations, like feasting on hamburgers and fries, as well as playing a rousing game of classic Nintendo with popcorn and cola cans strewn about.
"Balmain is all about diversity," Rousteing said in a release about the upcoming ads. "The incredible power that all those strong women bring in front of the camera, put into real life situations, helped me explore and create a new reality that represents the pop aspect of my generation." Keep your eyes peeled for the full campaign, which will make its official debut in the February 2015 issues of global fashion glossies.