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DSquared2 Talks U.S. Expansion at Art Basel Miami

We caught up with the duo behind the Italian fashion brand at a dinner co-hosted with 'Interview' magazine and Performa.
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The annual mayhem that is Art Basel in Miami Beach is in full swing, and on Tuesday night Dean and Dan Caten of DSquared2 hosted a dinner and after-party with Interview magazine and the performance art biennial Performa at Seagrape, the newly opened restaurant helmed by James Beard award winner Michelle Bernstein. The event attracted personalities like Diesel Group’s Renzo Rosso, who has a stake in DSquared2, performance artist Ryan McNamara, and Harry Brant, who survived the stints of rain to see a performance by indie duo ASTR. Fashionista spoke to the Caten twins about having a presence during Art Basel, their second American store at the outdoor luxury shopping mall Bal Harbour Shops and the Miami market in general.

Why is it important for luxury labels to have a presence during Art Basel in Miami Beach?

Dan Caten: I think Art Basel is like the magnet that draws a beautiful crowd to Miami Beach and I think it’s a great week to be here. It’s an artistic week, so it’s like interesting people, young energy, young creativity, and it’s great to be part of that.

You’re opening your second monobrand store in the U.S. in Miami — when is it going to open?

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Dan Caten: Well, who knows? It was supposed to open in these weeks, but apparently retail in America is one of the more difficult than one Italian brand seems to think so. There’s a few delays, but that’s okay. We’ll figure it and straighten out. Actually, New York [ed note: DSquared2 is opening a Soho store] is going to open before Miami. That wasn’t the schedule. I think New York might open in the end of December, the beginning of January. Miami was supposed to be first.

Why is Miami such an important market?

Dan Caten: There’s a lot of cool people coming in and out of Miami. There’s a lot of tourism, there’s a lot of the South American market that is really great for us. They’re spending a lot of money now, so it’s great for us to have like an overall visual here in the U.S., and Miami is a great place to be.

You have such a big presence in the European market. Why are you launching U.S. stores now?
It’s our 20-year anniversary, so we’re little boys, it’s kind of like a breaking ground for us. It’s the start of a new beginning, so we’re really excited about being in the U.S. and being strong, and really having our brand represented the way it should be, so it’s about representation, it’s about understanding who we are and letting the public and America understand the brand better. They had a little taste in the department store, they had a little taste in the multibrand store.