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Eva Chen Announces Baby's Birth via Snapchat, Avon to Pay $135 Million in Chinese Corruption Case

And, GOOP's CEO expounds on the future of the company.

After revealing her pregnancy on Instagram in the cutest way possible — with a special edition of her #evachenpose posts — Lucky Editor in Chief Eva Chen has announced the birth of her first daughter. In true Eva form, the news was first announced on Snapchat Wednesday, followed by a post on Twitter Thursday. And thus Chen cemented her place as the most social media savvy editor/mom around. Congratulations!

Avon is about to dish out a whole lot of cash. After settling a years-long corruption case with U.S. government authorities back in May, the cosmetics company formally plead guilty in a Manhattan criminal court, agreeing to pay a $135 million fine to the U.S. Department of Justice and the SEC. The reason for the hefty fine? While trying to break into the Chinese market, Avon allegedly spent $8 million on bribes in the form of cash payments, gifts, travel and entertainment to “gain access to Chinese officials implementing and overseeing direct selling regulations in China.”  {WWD}

You may still be laughing at Goop’s funny name, but Gwyneth Paltrow’s lifestyle brand is planning to laugh all the way to the bank. The company's new CEO, Lisa Gersh, argued on Bloomberg TV that celebrity lifestyle brands are better positioned than luxury brands to capture shoppers' interest because they provide context (read: product editorial) for consumers. When asked about how Goop is scaling, Gersh said that quality curation, an in-house clothing brand and new verticals (like travel) are key to further growth. {Bloomberg}

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